OUR STORY
HUMBLE BEGINNINGS
Landicho Custom Rods, known originally as "Dragonfly Rods", was founded in 1991 by Andrew Ebba Landicho Sr., a Filipino immigrant with a deep passion for fishing and craftsmanship. Andrew started LCR in a small garage in Jacksonville, Florida with little more than a toolbox, and a few rod blanks. LCR's first rods were produced for local anglers who shared his passion for quality rods.
A LEGACY OF QUALITY
What started as a one-man operation has grown into a trusted name among anglers nationwide. For over three decades, LCR has remained committed to building durable, performance-driven fishing rods that reflect a dedication to excellence.
FOR THE LOVE OF FISHING
Today, LCR continues to honor its roots while embracing innovation. Every rod we make reflects decades of experience, refined with the latest advancements in performance, durability, and sensitivity. From weekend hobbyists to seasoned tournament anglers, we proudly serve fishing enthusiasts of all levels — offering gear they can count on not just for a single trip, but for a lifetime of memories on the water.
SO, WELCOME TO THE FAMILY
When you fish with LCR, you’re not just buying a rod, you’re joining a community built on trust, tradition, and a love for fishing. Whether you're chasing your first catch or your personal best, we’re here to cheer you on, gear you up, and get you outside. From our family to yours — welcome aboard.
-Andrew Landicho Jr
